• "A Great Fusion of Digital and Real World Play"

  • Explore, Build, Play and Learn

magik play

Smart Learning Toys for Kids

Combines the simplicity and fun of traditional toys with
STEM learning challenges designed for the iPad

  • Promotes Motor-Skills and Spatial Reasoning

smart wooden toys

No batteries, no wires.

ready to play technology

No device pairing.

improve core skills

Don’t swipe, build!

  • Develop Problem Solving Skills

Magik Play Educational Games

+2 years

It’s a shape World after all!

A beautiful and gentle introduction to shape recognition and block handling.

+3 years

Big, medium or small, they come in all shapes and sizes, but they need your help.

Give a hand to this ferociously cute dinos through a series puzzles!

runaway app store

+4 years

Balance, speed and collaboration are needed in this dramatically funny pursuit through block constructions.

Be quick to build and run away, but watch out! Do not leave any block standing…

  • Improve Collaboration Skills


Simple toys and play are important in the way kids learn. Blocks, are one of the best toys for kids to learn through play and  they have been around for centuries. It is an excellent platform for families to engage.

Exploratory work has suggested that this sort of ‘tangible interfaces‘ might be particularly suitable for engaging children in playful learning and that the link between physical action and digital effects might lead to increased engagement and reflection.


Each block has a magik spell that irradiates a powerful energy detected by the tablet circuits…

No, not really… we use the iPad sensors… but the code wizard did her magik to create an game for your tablet to detect that energy when you bring together the blocks and the tablet.

Just follow the instructions and let the “magik” happen!

it's smart

Handling blocks requires spatial thinking, measurement skills, orientation reasoning and motor skills, besides the interaction and social aspects that come from playing in group.

It takes children away from the mindless tap and swiping on the screen to develop skills that are important foundations for learning several subjects.

Studies suggest that block skill is predictive of mathematical skill.

  • It’s a Family Game

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Smart Toys | Explore, build and learn on iPad using real wooden toys

Tabletgreen blockyellow blockblue triangle

Only for iPads. For now.

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Best Toys for ipad - Magik Play Starter Kit


  • 3 Educational Games (HidenShape, Dino Blocks, Runaway) 
  • A set of 10 Smart Wooden Blocks
  • Wooden iPad Stand
Works with iPad 2, 3, 4, Mini, Air, Air 2 and the 9.7-inch iPad Pro

Comments? Thoughts? Drop us a line!

Who are we?

We are a team of parents and university researchers with a strong experience on interactive
technology for education, involved in several award winning projects, namely:

2014 QED Designee for the “Bridging Book”, Digital Book Awards  ||  Golden Award for best demo at ACE 2012, 2014
World Technology Award 2013: entertainment, t-words.  ||  Best ‘Work in Progress Paper’ at Videojogos 2013.



Cute and apparently inoffensive, our product specialists are the ultimate challenge to make the best toys for kids.