• The Future of Kids Educational Toys

  • Smart Wooden Toys to Play with the iPad

magik play

STEM games that merge the simplicity and fun of traditional toys with
different learning challenges for the iPad.

  • Promotes Motor-Skills and Spatial Reasoning

simple wooden toys

No batteries, no wires.

ready to play technology

No device pairing.

improve core skills

Don’t swipe, build!

  • Develop Problem Solving Skills

Magik Play Games for iPad

+2 years

It’s a shape World after all!

A beautiful and gentle introduction to shape recognition and block handling.

+3 years

Big, medium or small, they come in all shapes and sizes, but they need your help.

Give a hand to this ferociously cute dinos through a series puzzles!

+4 years

Balance, speed and collaboration are needed in this dramatically funny pursuit through block constructions.

Be quick to build and run away, but watch out! Do not leave any block standing…

  • Improve Collaboration Skills


Simple toys and play are important in the way kids learn. Blocks, in one way or the other, have existed for centuries and children love them and like to play with them, on their own or with their parents. It is an excellent platform for families to engage.

Exploratory work has suggested that this sort of ‘tangible interfaces‘ might be particularly suitable for engaging children in playful learning and that the link between physical action and digital effects might lead to increased engagement and reflection.


Each block has a magic spell that irradiates a powerful energy detected by the tablet circuits…

No, not really… we use the iPad sensors… but the code wizard did her magic to create an app for your tablet to detect that energy when you bring together the blocks and the tablet.

Just follow the instructions and let the “magik” happen!

it's smart

Handling blocks requires spatial thinking, measurement skills, orientation reasoning and motor skills, besides the interaction and social aspects that come from playing in group.

It takes children away from the mindless tap and swiping on the screen to develop skills that are important foundations for learning several subjects.

Studies suggest that block skill is predictive of mathematical skill.

  • It’s a Family Game

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Assemble the physical blocks to get through each challenge.

Only for iPads. For now.

Find this cool? Spread the word.


  • 3 Educational Games (HidenShape, Dino Blocks, Runaway) 

  • A set of 10 Smart Wooden Blocks

  • Wooden iPad Stand

Works with iPad 2, 3, 4, Mini, Air, Air 2 and the 9.7-inch iPad Pro

Comments? Thoughts? Drop us a line!

Who are we?

We are a team of parents and university researchers with a strong experience on interactive
technology for education, involved in several award winning projects, namely:

2014 QED Designee for the “Bridging Book”, Digital Book Awards  ||  Golden Award for best demo at ACE 2012, 2014
World Technology Award 2013: entertainment, t-words.  ||  Best ‘Work in Progress Paper’ at Videojogos 2013.


Cute and apparently inoffensive, these product specialists are the ultimate challenge for any toy.